To make Saskatoon and region the healthiest community in Canada through physical
Saskatoon Health Region (SHR)
has a legislated mandate to improve health as well as to deliver treatment.
In 1999, SHR declared in motion a priority in its planning strategy to improve
health through health promotion and illness prevention.
SHR developed a comprehensive, community-wide active living strategy with a
focus on physical activity - this is in motion.
Physical activity is an integral aspect and cornerstone to health.
Physical activity can significantly reduce health system costs.
Reducing the number of inactive Canadians by 10% could result in annual health
savings of $5 billion(Canadian Fitness and Lifestyle Research Institute, 1999).
What is in motion ?
In motion is a health promotion strategy to have
all the citizens of Saskatoon and region make regular physical activity part
of their daily lives.
In motion includes a public awareness campaign
on the importance of physical activity, but it is much more than that.
The intent of in motion is to ingrain understanding
and behaviour changes into the culture and fabric of our community.
How will we increase physical activity?
In motion is being lead by Saskatoon
Health Region and its community partners: University
of Saskatchewan, College
of Kinesiology; City
of Saskatoon, Community
and ParticipACTION Canada.
In motion continues to build partnerships with
other organizations in the community that share our vision of promoting physical
activity for health benefits.
Together, these partnerships will provide the necessary leadership to increase
physical activity levels of the general population and ensure that everyone has
access to physical activity.
Increase Community Awareness Through:
- Media vehicles (i.e. TV, radio, print)
- Newsletters and brochures
- Special events/campaigns
- Promotional materials
- Information line: 604-615-DO IT (3648)
- Website: www.in-motion.ca
Target Areas within the Community:
Children and Youth
- Research shows that children are 40% less active than they were 30 years
ago, mainly due to changes in playing habits (i.e. televisions, computers,
and video games).
- Physical inactivity is directly linked to the increased prevalence
of childhood obesity, therefore in motion is
targeting children and youth through the school systems.
- An in motion school is one that provides physical
activity opportunities for all students, working towards an ultimate goal
of “30 minutes of activity every day for every child”.
- Most adults spend the majority of their lives at work and therefore, less
and less time is available for leisure time physical activity.
- Through workplace wellness, in motion is increasing
the awareness and educating employees on the importance of incorporating physical
activity into their daily routines.
- An in motion worksite is one that values the
benefits of physical activity and creates a supportive environment for all
who work there to become more physically active.
- With the increasing evidence linking physical activity and reduced risk
of some major diseases, it is important to target inactive adults who can
still benefit from becoming physically active.
- In motion is targeting inactive adults through
the City of Saskatoon’s “Smart Start” campaign.
- The emphasis is on community-based programs at the neighbourhood level (i.e.
community walking clubs) and introductory activity programs at City Leisure
- With our aging community, it is imperative to promote the benefits of physical
activity to older adults (50 years of age and greater) for the maintenance
of independence and best quality of life possible.
- In motion is focusing on education and physical
activity in a variety of settings from senior high-rises to long-term care
- Physicians are primary and respected sources of health care and information
in Canada and as such are ideally positioned to provide input into the health-related
behaviours of their patients.
- In motion is working with family physicians
to assist them in prescribing physical activity to their patients for health
- Physicians are trained using PACE Canada (Physician-based Assessment and
Counseling on Exercise), enabling them to effectively increase their patients’
physical activity levels.
- In motion then links patients with physical
activity programs in the community.
Primary Prevention of Diabetes
Measure Our Success:
- As the prevalence rate of diabetes rises, this condition is increasingly
being recognized as a major public health issue.
- Diabetes is one of the most common chronic illnesses experienced by Aboriginal
peoples and the rates of diabetes and diabetic complications continue to increase.
- In motion strategies will focus on physical
activity, healthy eating, and education.
Community-wide surveys will determine the impact of in
motion on how physically active Saskatoon and region has become.
Research and evaluation will provide additional information about the impact
of in motion on the level of physical activity
within each of the target areas.
Why do it?
There are so many benefits to being
physically active! There are also many risks to being inactive:
- Premature death
- High blood pressure
- Heart disease and stroke
- Type II diabetes
- Colon cancer
In motion believes that through the promotion
of physical activity and linking people to physical activity opportunities we
will increase the health of our community, not only physically, but also socially
This initiative is a winning one for everyone involved!
If you would like more information on in motion,
please contact us.